Creator CRM company Pico is now rebranding as Hype and launching Hype Kits, which are pre-designed web templates for different kinds of creators looking to build a landing page.
The company is also raising $10 million in Series A funding led by King River Capital with other investors including Bullpen Capital, Precursor Ventures, Bloomberg Beta, Tapestry VC, and Sterling Road. This brings the platform’s total fundraising to $20 million.
The startup has gone through a rebranding a few times. It was founded as PennyPass back in 2016 by Stanford grads Nick Chen and Jason Bade. By 2019, the company morphed into Pico with seed funding from investors working for companies like Stripe and Precursor.
