Spencer Levitt and Austin Pager met early on as classmates at Northwestern University and spent the next several years building apps powered by a wide range of APIs. After developers kept tapping them to help with API integrations, they set out to build a tool for “API-first” companies to offer simpler integration experiences.
“During Y Combinator, which we participated in after graduating from Northwestern a year early, an early adopter started using our tool to aid their sales process instead,” Levitt and Pager told TechCrunch via email. “He realized it was a great way to explain the value of his software to potential buyers. This was our ‘aha’ moment.”
Levitt and Pager co-founded Coast, a platform that enables sales teams to demo their company’s APIs via a dashboard that executes live requests visually and in the browser. Using Coast, sales teams can showcase what prospec...
