Canva has been around since 2013, and has been a tremendously successful design platform, raising over $570 million and garnering 135 million users along the way. With that kind of traction, it makes a ton of sense to let developers tap into that user base and take advantage of the work that the company has already done.
Today, at the first Canva Extend developer conference in San Francisco, the company announced a new SDK, more robust APIs and a $50 million fund to help encourage some of the better ideas.
Cameron Adams, co-founder and chief product officer at the company, says they’re staging the developer-focused event because it’s a really new phase in what’s going to be possible for developers interacting with Canva.
For starters, the company is releasing a software development kit (SDK), which Adams calls “one of the slickest experiences I’ve had developing on a platform. I...