Illustration: The Verge
Now that Elon Musk has officially replaced Twitter’s logo with an X, many of us are wondering: can he actually use it?
The drastic rebranding doesn’t come as much of a surprise to Musk-watchers. Musk has long touted his idea of X as an “everything” app that offers audio, video, messaging, and support for digital payments. He has also founded a company called X.com before it merged with PayPal in the year 2000. While that name never resurfaced, that didn’t stop Musk from incorporating the letter X into all his other brands, including SpaceX, xAI, X Corp., and now Twitter.
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