Depending on whether you spend most of your time in hospitals, offices or in the great outdoors, when you hear ‘Canon,’ your mind will likely go to medical scanning equipment, high-end printers, or cameras. At CES this year, the 85-year-old company is leaning in a new direction, with an interesting focus on software applications.
At the show, the imaging giant showed off a direction it has been hinting at before, but this time relying far less on its own hardware, and more on the software the company has developed, in part as a response to the COVID-19 pandemic casting a shadow over people’s ability to connect. To the chorus of ‘meaningful communication’ and ‘powerful collaboration,’ the Japanese imaging giant appears to be plotting out a new course for what’s next.
