Building a social media app by yourself is tricky

A piece of art where two people communicate. They are surrounded by colorful chat bubbles. Image: Allie Sullberg / The Verge

Last year, Elon Musk completed his acquisition of Twitter and promptly brought chaos to the company — laying off three-quarters of the staff and upending many long stable (if not always successful) parts of the business. So Twitter users began looking for a way out. Many migrated, even if only for a few days, to Mastodon, others moved to Instagram or Snap, and a lot of people declared Hive Social their new home.

Hive seemed like a cleaner, better version of Twitter, with an attractive app featuring a familiar interface — only it creaked under the sudden influx of new users. Then, the company announced it would need t...

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