Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund. The new capital brings Breef’s total raised to $21 million, which co-founder and CEO George Raptis says will be put toward continuing to develop the company’s product and growing the size of Breef’s workforce from 30 people to roughly 60 by 2024.
“Breef’s latest funding will be used to continue to evolve the product offering — a new ‘from the ground up’ platform is being launched with the funding announcement — and grow its global team, announcing its first international bases in the U.K. and Australia,” Raptis told TechCrunch via email. “The company will also invest further in its payment infrastructure, allo...