BMW revealed a prototype for the i Vision Dee concept car during the automaker’s keynote at CES on Wednesday evening. The four-door sedan came out on stage in a crisp white, but later morphed into a variety of colors and patterns to show off Dee’s E-Ink technology, which will allow car owners to configure the car’s exterior with 32 different colors.
Dee, while a concept car, is emblematic of BMW’s next generation platform, Neue Klasse, which the company said will launch in 2025 starting with a dynamic sedan and a sporty activity vehicle.
The reveal featured a cutesy video involving Arnold Schwarzenegger reminiscing about the relationship people had with their cars in the 1980s while the voice of Dee (which by the way stands for Digital Emotional Experience) tried to convince the actor/politician that the cars of the future are really the ultimate companions.
Throughout the keynote, Dee’s voice served to personaliz...
