Bluesky’s best shot at success is to embrace shitposting

I have joined so many social media websites since October 27, 2022, the fateful day in which Elon Musk tanked his net worth and volunteered for the worst job in the world. There’s Mastodon, T2, Spoutible, Hive, Post, Cohost and so many more, but no Twitter alternative has felt as promising as Bluesky. That is, in part, because of how much shitposting is going on there.

Bluesky hatched from Twitter’s nest in 2019, when Twitter founder Jack Dorsey announced that the platform would fund a small, independent team to develop a decentralized standard for social media. Like Mastodon, Bluesky plans to be federated, meaning that endless individually operated communities can exist within an open source network. Before we could have ever considered that Musk would buy Twitter...

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