In 2013, Irma Olguin Jr. — a third-generation Mexican American and the first in her family to go to college — was working on making coding instruction available to disadvantaged members of her community. During her work, she met Jake Soberal, an intellectual property lawyer, who shared Olguin’s desire to leverage the tech industry to effect change at the local level.
Olguin and Soberal started by co-founding Geekwise Academy, a coding and tech skills bootcamp that teaches HTML and JavaScript. Then — to boost the hiring pipeline for Geekwise graduates, and under a newly formed parent company called Bitwise Industries — they launched Shift3 Technologies, a software development house that creates managed services for Salesforce, DocuSign and various other software-as-a-service apps.
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