BetterBrand, a foodtech company known for creating “The Better Bagel,” closed on $6 million of Series A capital at a pre-money valuation of $170 million.
The company, citing Crunchbase data, also touts that the raise puts founder Aimee Yang among just 150 solo female founders to raise a Series A over $5 million from institutional investors and to achieve that valuation.
“The valuation reflects a combination of our growth, product differentiation, innovative technology and large-scale market potential,” Yang told TechCrunch via email. “There is a tremendous $10-plus trillion market that is largely untapped, for us to be able to dominate. With the results we have achieved at an unprecedented scale and speed, our vision to design the future of food is already being actualized — at this point, our biggest challenge is a race against the clock. We want to get there as quickly as possible to build the bra...
