ESPN Bet pitch and app mockup | Image: Penn Entertainment
As ESPN’s future drifts in the direct-to-consumer wind, a deal with Penn Entertainment will let the sportsbook rename existing properties, like its Barstool Sportsbook, to ESPN Bet. In return, Penn is scheduled to pay ESPN $1.5 billion over the next ten years, as well as warrants to buy shares of the operation and potentially appoint a board member.
In early 2022, Read Entire Article
