AWS today launched a new service that will help users inside an advertising or marketing organization share data with other employees inside their company or with outside partners, all without running the risk of inadvertently sharing personal data.
This new service is part of Amazon’s new AWS for Advertising & Marketing initiative, which aims to leverage existing AWS services — and those from its partners — to provide purpose-built services for them. Clean Rooms is the first major new product of this initiative.
“Data clean rooms are protected environments where multiple parties can analyze combined data without ever exposing the raw data have emerged as a solution,” AWS CEO Adam Selipsky explained in today’s keynotes. “The clean rooms are hard to build. Their complex requirements take months to develop and once you’...
