Right on time for its annual post-Thanksgiving re:Invent festivities in Las Vegas, AWS last night announced its “AWS Digital Sovereignty Pledge” — and before you click away, let me just point out that this is definitely more important than the prosaic name implies. As nations across the globe introduce legislation that governs how and where businesses can keep data on their local users, the large clouds either have to offer attractive solutions or run the risk of having their customers move to local clouds. Microsoft, with Purview, and Google, with Dataplex, also offer data governance tools, but none of them have gone quite as far as AWS in making digital sovereignty a core pillar of their cloud strategy.
Matt Garman, AWS’s senior vice president of Sales, Marketing and Global Services, notes that giving customers control over their d...
