Instagram’s co-founders are throwing open the doors to their new personalized news app, Artifact. Kevin Systrom and Mike Krieger’s new app launched last month with a waitlist, but now anyone on iOS or Android can download Artifact to try it for themselves.
Despite the pedigree of Artifact’s creators, it hasn’t revolutionized the way I consume news on my phone. There’s a home tab with a feed of articles Artifact thinks I will like, and while the feed generally has stuff that I’m interested in, the app’s algorithmic sorting means I’ll often be served days-old news that I don’t care about.
A “Headlines” tab offers collections of a...