Artifact news app now uses AI to rewrite headline of a clickbait article

Last month, the Artifact news app introduced an option for users to flag an article as clickbait. Now, the app founded by Kevin Systrom and Mike Krieger has launched a new feature to let AI rewrite a headline for you if you come across such an article.

The app makers said that if a user marks a title as clickbait, the app calls on a GPT-4 model to rewrite the headline.

At the time of launching the clickbait flagging feature Artifact said that it has a manual process to vet articles to mark them as clickbait after multiple users report them.

With the new update, if an article is marked as clickbait by the Arificat team, AI will rewrite the headline for all users. People will see a star icon next to the headline to indicate that AI has rewritten it.

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