Scoring that high-end, brand-name outfit — but you know, the kind you find from a secondhand store — can be a thrill. Much of that has traditionally been driven by individuals looking to cash in, but companies like Archive are helping brands themselves grab some of that revenue stream through their own resale programs.
We first spoke to the resale operating system startup’s co-founders Emily Gittins and Ryan Rowe in January when they announced $8 million in new funding to not only help brands resell their wares, but divert clothing from landfills.
When Archive launched in February 2021, it was deploying peer-to-peer resale models for brands, essentially facilitating a marketplace for buyers and sellers. However, Rowe told TechCrunch that as he and Gittins spoke more with bigge...
