Apple’s new feature lets brands put their stamp on emails and calls to your iPhone

Soon, Apple will let businesses customize how they appear in emails and phone calls on the iPhone. Apple announced on Wednesday how companies using its Business Connect tool can add their brand name and logo in ways that will pop up in iPhone apps used for email, phone calls, and payments.

Apple first introduced Business Connect last year as a way for businesses to claim listings across Maps, Messages, Wallet, Siri, and its other apps.

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