Apple’s new custom emoji come with climate costs

Many different kinds of emoji superimposed over an image of a man standing in a white room. Screenshot: Apple

Soon, you’ll be able to create you own emoji and generate custom images with new AI features on Apple devices. I hate to be the bearer of bad news (and I’m guilty of grossly overusing emoji myself) — but those images could have the biggest environmental impact of all of Apple’s new AI tools.

Generative AI is notoriously energy-hungry, which means it leads to a lot of planet heating greenhouse gas emissions. Image generation, in particula...

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