Apple’s iPhone 15 Pro and Pro Max models could be more expensive

iPhone 14 Pro Max and iPhone 14 Pro lying face down. Apple is expecting to produce around 85 million units of the iPhone 15 this year, roughly in line with iPhone 14 (pictured) production last year. | Image: Amelia Holowaty Krales / The Verge

According to a new report by Bloomberg, Apple is allegedly planning to hike the price of its upcoming iPhone 15 Pro and Pro Max models in a bid to increase revenue during a projected slump in smartphone sales.

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