Apple might be getting into VR at the worst possible time

An illustration of the Apple logo. Illustration: The Verge

Apple is heavily rumored to reveal its long-awaited mixed reality headset in just a couple of months, but that reveal seems to be arriving at a time when demand for high-end VR is actually quite low.

According to a new blog post from analyst Ming-Chi Kuo, some of the biggest recent bets in VR have largely flopped. Kuo reports that:

Sony has cut its 2023 production plan for the PS VR2 by about 20 percent...

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