Apple Maps today is gaining a new tool that will allow the decade-plus-old service to better compete with Google: it will now allow business owners to update and manage their own information on the platform, including key details like business hours and location, photos, logos, special offers and promotions, and more. To do so, the company is launching a new web portal called Apple Business Connect, which lets businesses manage their presence across Apple’s 1.5 billion devices from a single dashboard.
The service is a long time coming for Apple Maps. Although first launched in 2012, the mapping platform for years had relied on a simplified system, Apple Business Register, to update Maps listings with corrected information. And it leveraged third-p...
