The dream of a successful Epic Games Store on iOS sounds like an oasis: a thriving alternative app store that exists outside Apple’s walled gardens, where developers won’t have to pay Apple’s much steeper commission for in-app purchases, and where they can use whatever payment processor they want.
Epic’s store launched last week in the European Union — thanks to new regulations opening up iOS — and it’s likely to be a boon for Epic and its perennial hit, Fortnite. But it’s not clear whether Epic will be able to grow the store far beyond its own games. The company wants t...