Apple could introduce a pricier iPhone ‘Ultra’ in 2024

iPhone Pro models on a bed of bouncy balls. Photo by Amelia Holowaty Krales / The Verge

Apple’s exploring the possibility of launching a more expensive iPhone “Ultra” above the iPhone Pro and Pro Max models, according to Apple tracker Mark Gurman. The high-end device could arrive as soon as 2024 with the iPhone 16 lineup.

Last September, Gurman predicted that an “Ultra” model could replace the Pro Max branding with this year’s iPhone 15, but his latest theory suggests that Apple wants t...

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