The global app economy slowed for the first time last year, as consumer spending on apps dropped 2% to $167 billion, according to a recent annual report put out by data.ai. At the same time, downloads were up 11% year-over-year — a seemingly positive indication that app adoption was still taking place, driven in particular by emerging markets. But a deeper analysis of the fourth quarter points to more recently slowing download growth during a time of year that’s typically a boon for the app ecosystem. The holiday season tends to bring new phones and more free time for consumers to try new apps and games, which makes these new figures all the more surprising.
According to app intelligence firm Read Entire Article
