Antimatter uses memes to turn C students into C+ students

Antimatter is an edtech company that operates under a simple, enticing premise: if a student really understands a topic, then they’ll be able to make a meme about it.

“To be able to shitpost, you have to understand the subject matter really well,” Antimatter founder and CEO Jonathan Libov told TechCrunch last year. “In a sense, shitposting is the highest form of consciousness.”

Though it may sound bizarre, Antimatter is proving its hypothesis about the power of shitposting as an educational tool. The company just closed a $2 million seed round, led by Version One.

Tens of thousands of students and teachers are using Antimatter to bring memes into the classroom. Students can make memes with Antimatter’s built-in meme generation tools on the web and iOS, making visual jokes about what they’re learning. Teachers can lead their class through group activities that use m...

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