An app might rewrite this clickbait headline — here’s why

A screenshot of Artifact, the new news app from Instagram co-founders Kevin Systrom and Mike Krieger. Image: Artifact

The Artifact news app only just started letting users mark articles as clickbait, but starting Friday, the app will actually be able to rewrite clickbait-y headlines for you in real time with some help from OpenAI’s GPT-4 large language model. If enough people mark a story as having a clickbait headline, Artifact might start showing an AI-rewritten headline to all users.

It’s a fascinating — and fast — evolution of a feature that only rolled out last week to Artifact, the new app from Instagram’s co-founders that’s Read Entire Article

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