Amazon is looking to boost its TikTok-style “Inspire” shopping feed and is offering to pay influencers $25 a video, but some creators are mocking the low rate. The company sent out an email to select influencers asking them to submit videos featuring two or more Amazon products in the same category.
The company is offering $12,500 for a maximum of 500 videos, or $25 per qualifying video, according to a screenshot of the email shared online. The news was first reported by Bloomberg.