Amazon’s paid Alexa is coming to fill a $25 billion hole dug by Echo devices

Illustration showing Amazon’s logo on a black, orange, and tan background, formed by outlines of the letter “A.” Illustration by Alex Castro / The Verge

Amazon’s plan to launch a paid version of Alexa is part of a strategy change to reverse the over $25 billion in losses that its devices business incurred from 2017 to 2021, according to a report from The Wall Street Journal. The AI-supercharged Alexa, which is rumored to cost up to $10 / month, could arrive as soon as this month.

With a potential launch just weeks away, employees reportedly have doubts about whether the new v...

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