It’s another sale to convince you to subscribe (or stay subscribed) to Prime. | Illustration by Alex Castro / The Verge
We knew it was coming, but now we can officially mark our calendars for the next Prime Day sale. Amazon has announced that its fall Prime Day is scheduled for October 10th and 11th. Last year’s fall sales event from around the same time was called the Prime Early Access Sale, and this time around, Amazon is calling it Prime Big Deal Days.
