Last year, Amazon and Disney announced a plan to develop a custom voice assistant that combined Alexa’s smarts with Disney’s library of character voices and original recordings. Dubbed “Hey Disney!,” the voice assistant was the first non-Alexa assistant to become available on Echo devices and installed at select Disney Resort hotels. Now, for the first time, Amazon is showing off the new voice assistant to the general public at the Consumer Electronics Show in Las Vegas. And soon, it says, customers will be able to purchase the Disney Magical Companion voice assistant for use in their own homes, as well.
The launch of the Disney voice assistant has been something of an experiment for Amazon, which has struggled to get its own Alexa users to use its voice assistant for anything more than basic tasks — like sett...
