Amazon Prime Video is reportedly planning an ad-supported tier

Illustration showing Amazon’s logo on a black, orange, and tan background, formed by outlines of the letter “A.” Illustration by Alex Castro / The Verge

Amazon is in talks to launch an ad-supported tier of Prime Video, according to a report from The Wall Street Journal. Sources close to the situation tell the outlet that the discussions are still in the “early stages” but have been happening over the span of the past several weeks.

Amazon currently offers Prime Video as part of its $14.99 per month Prime membership or for $8.99 per month as a standalone subscription. Subscribers can tack on other ad-free subscriptions to servi...

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