Amazon’s new Alexa has apparently suffered some setbacks. | Illustration by Alex Castro / The Verge
In the voice assistant arms race, the frontrunner may be about to finish last. On the heels of Apple revealing a new “Apple Intelligence”-powered Siri at its WWDC 2024 conference, a new report from Fortune indicates that Amazon’s Alexa — arguably the most capable of the current voice assistants — is struggling with its own generative AI makeover:
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