Amazon is adding a TikTok-like feed of shoppable content to its app

Four phone screens showing how the Amazon feed will work. Users can click topics/categories they’re interested in, scroll a feed of pictures and images, and make purchases directly. Image: Amazon

Amazon is the latest tech company to take a page out of TikTok’s playbook. The e-commerce giant announced it was launching a new feed in the Amazon app with photos and videos of items users can purchase, first reported by The Wall Street Journal.

The feed, which Amazon is calling Inspire, is the company’s attempt at getting app users to make purchases as they’re seeing products in online content — something other tech companies are a...

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