Haus, an aperitif company that tried to find a buyer last year after investor funding dried up, now has one.
The Naked Market, founded by Harrison Fugman and Alex Kost, has acquired certain assets of the low-ABV (alcohol by volume) beverage company from CPG Holding Co. and is now relaunching a few of Haus’ customer favorites, including Citrus Flower, Pomegranate Rosemary and Grapefruit Jalapeño.
Helena Price Hambrecht and then-husband Woody Hambrecht, launched Haus in 2019, and it quickly grew a following with millennials looking for beverages with all-natural ingredients, fun flavors and direct-to-consumer delivery.
When asked about the sale, Price Hambrecht told TechCrunch via email, “I ...
