After a slowing of the app economy that saw consumer spending drop for the first time in 2022, things are starting to look up. According to a new report on in-app spending for the first half of 2023 from app intelligence provider data.ai, there’s once again positive growth in mobile consumer spending. The firm reports global in-app spending has rebounded with 5.3% year-over-year growth so far this year, reaching a record $67.5 billion for the first half of 2023. Downloads were also up by 3.2%.
That’s good news for app developers, publishers, and marketers who rely on the app ecosystem’s revenues to sustain their businesses.
