As generative AI proliferates, it’s beginning to reach the ads we hear on podcasts and the radio.
Startup Adthos this week launched a platform that uses AI to generate scripts for audio ads — and even add voiceovers, sound effects and music. Customers can optionally go in and edit the ads using a browser-based, multi-track editor, yielding a “fully produced” ad that can be played out via integrations with radio automation systems and ad servers.
Adthos CEO Raoul Wedel pitches the platform as a way for advertisers to “efficiently self-service” and “instantly” produce high-audio ads — and for publishers to “support long-tail revenue streams” by creating self-service ad-buying platforms.
“The real game changer is that a small advertiser can run a great-quality ad in a minute or two,” Wedel said, pointing out the potential for localization and personalization.
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