Project Know How builds on Adobe’s work with Content Credentials. | Illustration by Alex Castro / The Verge
One of Adobe’s most notable experiments this year could help combat misinformation and ensure artists are credited for their work, no matter where it appears online or offline. Announced during the Sneaks segment at Adobe Max, Project “Know How’ is an in-development tool that can link ownership of an image or video across any online platform, and a multitude of real-world surfaces like posters, tumblers, and textiles.
Project Know How builds on Adobe’s Content Credentials tech, which applies a digit...
