Adobe Express launches an enterprise tier with generative AI tools

Adobe launched the enterprise tier of its creative application Adobe Express today at the company’s Adobe Summit event. The enterprise subscription will also let organizations access Adobe Firefly — the company’s newly launched generative AI tools.

The creative tools company said that this new offering would help businesses build anything ranging from brand content to social media posts without having to master design skills. Essentially, Adobe is offering its Canva competitor to all sizes of enterprises.

Adobe launched the tool as Creative Cloud Express in 2021 to replace Adobe Spark and later rebranded it to Adobe Express.

The company said that Adobe Express for Enterprise will be integrated with its digital asset management offering Adobe Experience Manager (AEM). Plus, they will get to use...

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