Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its products’ names), this new service aims to give product teams access to key metrics into product lifecycles that have typically been siloed within different teams in an organization and had to be procured from data analyst teams. It’s part of Adobe’s Customer Journey Analytics, which is also getting an AI-centric update today.
Nate Smith, Adobe’s director of product marketing for Adobe Analytics, noted over the course of the last few years businesses accelerated their development work and investment into digital products. But now, in this more cost-conscious climate, they are also tasked with continuing to add value, retain customers and do so efficiently.
