A month ago, Adobe announced Firefly, its entry into the generative AI game. Initially, Firefly’s focus was on generating commercially safe images, but the company is now pushing its technology beyond still images. As the company announced today, it will soon bring Firefly to its Creative Cloud video and audio applications. To be clear, you won’t (yet) be able to use Firefly to create custom videos yet. Instead, the emphasis here is on making it easier for anyone to edit videos, color grade using just a few words, add music and sound effects, and create title cards with animated fonts, graphics and logos. However, Firefly also promises to automatically turn scripts into storyboards and pre-visualizations — and it will recommend b-roll to liven up videos.
Maybe the highlight of these promised new features is being able to color g...
