Much of the online grocery delivery frenzy from the past three years has mainly catered to urbanites who need a few items delivered in 20 minutes. But what if you are a suburban mom trying to fit a week’s worth of grocery shopping in between shuttling children to various activities?
Enter Addie’s, a drive-up grocery store opening its first location today in Norwood, Massachusetts. CEO Jim McQuade told TechCrunch that he and co-founder and CTO Jeremiah Strauss created the concept so that groceries could be stocked, stored and bagged all without shoppers having to go inside the store.
The 22,000-square-foot store offers a curated list of 4,500 products from both national and local brands ranging from bakery to baby items. Ordering looks pretty easy: Customers go to Addie’s w...