Accord, a collaboration platform designed to support business-to-business (B2B) sales, today announced that it raised $10 million in Series A funding from Matrix Partners, Nat Friedman and Y Combinator. CEO Ross Rich says that the new funds, which bring Accord’s total raised to $17 million, will be put toward growing the startup’s engineering, sales and marketing teams.
Accord was co-founded in early 2020 by brothers Ross and Ryan Rich. Ross was one of the first salespeople at Stripe back in 2015, while Ryan was an early sales hire at Google Cloud. The brothers say that they discovered the challenges of modern B2B sales firsthand as their teams scaled from a handful of reps to thousands on the go-to-market team.
“We started Accord to solve frustrating challenges in B2B sales,” Ross told TechCrunch in an email interview. “Customers don’t want to talk to sellers. B2B buyers have been conditioned by the business-to-consumer, Amazon-es...
