E-commerce businesses don’t often build big companies: they might be big in revenue, but remain lean in headcount. However, 8fig believes these companies should still be able to get the expertise of, say, a chief financial officer, but in a way that works for their business.
When Yaron Shapira, Assaf Dagan and Roei Yellin started 8fig in 2020, the company, based out of both Austin and Israel, was focused on providing lending and supply chain management tools to e-commerce businesses struggling to manage their cash flow as they grow their businesses.
However, after raising $50 million in 2021, CEO Shapira said e-commerce began shifting from growth to profitability approaches as the rising cost of customer acquisition and changes in pr...
