When Apple’s AirTag came onto the scene in 2021, competitors like Tile were quick to bash the tech giant for antitrust issues, saying smaller companies had no chance of competing with Apple’s massive network of a billion iPhones. As it turns out, that’s not how another rival sees the situation. Chipolo, the 10-year-old maker of similar lost item location devices, has remained self-funded all these years, having sold 3.5 million devices and growing its revenue to the double-digit millions.
Instead of fighting Apple, Chipolo has op...
